If you are fascinated by cameras or photography, you come to think of making money out of it. Why not? It’s a trend nowadays, and many photographers are in demand, even on simple occasions. You might ask yourself how much should I charge for photography? Because like any other businessmen or entrepreneur, photographers like might be unsure in getting the right pricing and fee for your services.
I’m pretty sure that many questions come into your mind, especially if you’re just starting as a photographer. This article has put together this exclusive pricing guide on how much to charge for photography. It will help you to determine a fair and competitive strategy in pricing for your photography services.
Why is it Important to Know Your Rates?
With so many photography services that anyone can offer nowadays, it’s complicated and confusing to get with that photography fees model to suit your kind of services, especially for wedding photography prices. It’s really a challenge, especially if you are a new photographer and figuring out how much should I charge photography.
If you happen to under-price, chances of leaving money on the table would be most likely to happen. Worse, people will judge you as a low-quality provider. On the other hand, overpricing with your photography services might lead clients to review other photographers and choose which one would offer a price that will fit their budgets. That’s why you must study and weigh things out and ask yourself about how much should I charge for photography.
Photographer’s Pricing Guide
Nowadays, the usual fees that photographers charge run between $25 to $500 per hour. But with so many expenses that photographers incur, you can charge $94 to $262 per hour on average. However, prices depend on your level of skills and the type of event that you’re shooting. You probably ask yourself, “How much should I charge for photography?” Check on this pricing guide and figure out which level of photography you belong to.
Beginners or Hobbyist
As for beginners, the acceptable rate would not exceed $50 per hour. It costs $15 to $25 per image, and that’s fair enough. Beginners are also photographers who do it fun shoots. They did not study professional techniques to practice professional levels. It’s hard to create a price list if you’re just a beginner because you don’t have enough experience yet, most especially when you work as a freelancer.
Amateurs normally charge between $25 and not exceeding $100 per hour. The charge per image is from $25 to $50. Amateur photographers usually come up with an online collection and sell their images to the client.
Like beginners, the amateurs haven’t had that photography training or education. That’s why if you think you belong to the amateur level and wanted to know how much should I charge for photography, then offering a much lower and affordable price is fair enough.
Student photographers have experienced apprenticeship. If you are a student photographer, you probably have work experiences with a professional photographer. Hence, you have a background in how photography works and more of it. You can at least charge from $50 to $100 per hour and up to $100 per image if you are a student.
You can call yourself a semi-professional photographer if you do part-time photography and have a strong education in the field. You probably have more than one year of experience for this and truly know about photography basics. You can charge from $75 to $150 per hour and up to $150 per image.
You may call yourself a professional photographer if you come with an extensive portfolio. You must have strong skills, years of education, and experience. Some professional photographers come with studio and camera house for photography. You can charge from $100 to $300 per hour, up to $350 per image, and increase the rate anytime you needed to.
The Top-professional photographers are full-time photographers that are highly in demand for advertising, magazine, and film industries. You are well known, and your fees can be a bit pricey. You can charge from $200 to $500 per hour and up to $1000 or more per image fee.
Rates for Photography
Just so you know, photography rates can be set with daily, hourly, per package, or photo rates. Take a look at these rates if you want to know how much to charge for photography.
- Hourly Rates – Even if you can charge from $100-$250 hourly, you must consider some of the factors like your equipment, travel fees, insurance, supplies, and even editing time. A fee of at least $50 to add up to your usual hourly rate is fair enough for this.
- Daily Rate – The daily rate of photographers usually runs between $300 up to $3000, depending on the number of hours worked. You should also include the amount for your work setup and the number of key shots that clients requests. If it’s a large gathering, you’ll likely need assistant photographers who could double the cost.
- Rate per Photo – If you want to know how much should I charge for a photo, you need to consider the time spent editing the photo. You can charge from $25 to $250 per photo or can reach up to $75 per edited shot depending on the experience.
- Package Price – Many clients would go for a package price because this is more practical. You can charge from $150 to $500 for a photoshoot session. Or you may charge from $300 to $600 for a small occasion that usually takes 2 to 4 hours of shooting. You can deal with clients based on the time you spent and the number of photos taken.
You must make a photography pricing model and rates when you want to enter the photography industry. Perhaps you ask yourself first about how much should I charge for photography, but once you have generated all of your expenses, you can come up with a quotation with your client accurately.
You can make a pricing workbook in your laptop, or go for something that is similar to it that works better for you. I hope you already know your price as a photographer, and remember to charge just and competitive enough for your services. Enjoy your passion, because you’re making things for other people that they will surely cherish for the rest of their lives. Here’s how to learn more about charging for photography.