How Much Should I Charge For Real Estate Photography?
In the world today, photography plays an important part in everyone's lives. May it be the mere taking of selfies for entertainment or business purposes such as advertising different services and products. More importantly, the best way to visually captivate a potential buyer or a customer would be the product's photos in business. If you’re one of those photographers, then you might be wondering how much to charge for real estate photography? Well, there are so many things to consider, and you will get to know these things as you read further!
Different Tips for the Best Pricing
Real estate photography is much more important than you think as it entices buyers and gives them the general idea of what the house they're buying looks like. This concept of advertising is prevalent, especially in the real estate business. You might probably think that real estate photography is a little similar to normal photography in weddings, modeling, and others.
But in actuality, you have to consider some vital factors for you to efficiently price real estate photography as it is critical to operating a successful advertising and business venture. So going back to the question of how much to charge for real estate photography; here are some important tips that you should know about before officially monetizing your work:
Do Not Charge Hourly
Yes, as odd as it may sound, charging hourly would give your clients the misconception of you milking them for more dough! Unlike weddings and other events involving photography, charging hourly for real estate isn’t the ideal plan that you should even consider.
What you can do is that you can charge your valued costumers by room, sq/ft, and property. Remember that you’re taking pictures of actual houses and their interiors, not people or food. It also gives your customer peace of mind because time isn’t pressuring either of you. You can take your shots efficiently without the time constraints and give your clients their money’s worth!
Considering that revenue per client or customer typically ranges within the hundreds instead of thousands, it’s really important to have an efficient workflow, especially in real estate photography. Your efficiency is equal to your current value, so keep that in mind. Meet deadlines and improve on what you lack.
Cost Method Pricing
This is doing the math but with the added time management aspect along with the mix. As a real estate photographer, it's important to measure all the hours you spend on shooting; more importantly, everything else in between and after those hours, such as driving, preparing your stuff, drafting the client's contracts, and charging your batteries, and so on!
If you’re able to achieve this for all of your work hours, then you’ll be able to easily factor in your overall pricing for that specific size of a job to make sure that you’re efficiently profitable. Like how many clients can you handle in a day? Or a month? You’ll be able to answer these questions when you follow cost method pricing.
Identify the Base Value of the Different Properties in Your Preferred Market
Of course, scouting is still one of the best ways to give value to your real estate photography skills as it gives you the numbers and percentages depending on the location or the type of house. This tip tells you how much to charge for real estate photography when you know which areas or properties are worth more. Smart price variation is also the key to better pricing.
Additional Perks and Services
It’s not bad to sell other services and products that are equally related to photography. A good businessman or woman should always know how to integrate what they do and add more spice. Some suggestions of what you can do in real estate photography are that you can opt to use videography services on top of photography (that’s as if you’re skilled in that certain field, of course).
Another would be using drones for the aerial view, which would undoubtedly entice your future clients! And there’s so much more you can do! Think outside the box and give everything you got!
These are only some of the few things you need to know how much to charge for real estate photography! There’s still more to consider, but these are just general ideas of what you can do to get the most out of your time and effort!
One final thing to never forget is selling yourself short to have that specific job or property covered! If you’re a good photographer, then you should know what your value is. Never settle for less and have confidence in your skills and your work. That’s an important fact to know how much to charge for real estate photography without self-compromise. Know more about photography.
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