Nowadays, it is easy to start selling your photos. However, pricing your photo prints is another story. Setting a price for a photo is critical for anyone who wants to have their photography work available for sale. It cannot be easy to calculate how to price photography prints, especially if you have never done it before.
Factors that Affects Your Pricing
Some factors should influence your pricing, such as but not limited to:
- The quality of your work as well as your finished products
- Your perceived value in the market and the perceived worth of your product
- How confident you are as a photographer
- What your opponents are charging and what the market will bear
- Your cost of goods
The first three factors are intangible and slightly subjective. You can work hard to make your work beautiful and offer the best quality, but this cannot help you come up with the correct price. The fourth influencing factor in pricing is the competition. It is best to be aware of your competitors’ prices to set a realistic price after considering your cost of goods.
Tips to Price Photo Prints
To set a price for photo prints effectively, you have to know how to price photography prints and consider some other things.
Here are some strategies to learn how to price photography prints effectively and efficiently:
How Much do Prints Cost?
Your service charge will vary depending on the type of services that you are engaged in. Suppose the service is limited to photo printing only. In that case, you may set your price according to the pricing in the market, taking into consideration the labor, paper quality, print quality, and handling fees.
If you will be doing a full package like taking the photos, mass printing the photos, laminating, and framing, the price will change. You need to consider all the factors aside from labor and services. But all the expenses incurred plus the reasonable mark-up you need to add from all of these.
How much should you charge for a particular size of a photo print?
You can set your pricing based on what is the current price in the market. You can set your rate according to the current pricing from any photo printing services like in some kiosks inside the mall or small business printing shops.
You may also set your pricing, but you need to consider some factors, especially when starting. It would be best to consider your skill level, equipment, and other expenses pertaining to your printing business, such as your overheads and the time you spend preparing and editing the image.
When starting, it is always good to match your price with your competitors then see where your profit gets. You may adjust your price accordingly.
Create an attractive pricing structure
An excellent marketing tool is to make an attractive photography pricing guide structure. You can make different packages so that the clients may have choices. Having a choice is always best for customers. You may also offer customized packages that would fit the clients’ needs and budgets.
You may opt to provide different print qualities so that you offer a standard printer paper at a higher price, or other print formats such as canvas, glass, and even metal. Normally, photographers create bundles or packages for clients like in the wedding photography industry.
If you want to make your pricing attractive, you may offer memberships, subscriptions, discounts, and event giveaways. Learning how to price photography prints will help you make your pricing easy. You may follow the tips or get some ideas and create your strategy.
Pricing photography prints is challenging, especially when you are new in the business. There are many things to consider. Learning how to price photography prints is easy as you may learn some of the strategies from research or what is being practiced in the market. However, if you are starting a photography business, actual pricing will be very challenging.
To make a fair price, you need to consider all factors such as but not limited to, market pricing, your skill level, type of services, your equipment, materials that will be using, and other operating costs. You may also create various packages to attack more clients that would significantly impact setting your price at par with your competitors. You may also consider preparing a feasibility study to make the best price for photography prints and services. Here’s how to learn more about photography prices.